Users will soon have a updated setting that permits them to reduce the volume of AI-made media appearing in their timelines. This move comes as the platform announced that it now features over 1 bn AI videos.
Trial and Implementation
The update is undergoing trials over the coming weeks before a global rollout. This shift comes amid a rise in AI content, fueled by new AI video creators.
The Broader AI Trend
Studies have shown that nearly 10% of the quickest rising content creators on a competing service primarily display AI-generated videos. A significant portion of this output is classified as mass-produced AI material, a label for inferior, bulk-generated content that is often nonsensical or surreal.
“We know from our community that a lot of users enjoy content created using AI tools, including AI artwork to science explainers, and we intend to give people the ability to see more or less of that, according to their own likes,” said a company executive.
AI on the Platform
TikTok shared that there are now 1.3 billion videos on its service labeled as artificially created. Collectively, over 100 mn media items are submitted to the app daily, making AI content a limited percentage of its complete catalog.
Customizing Your Feed
Users will be in a position to limit or boost the amount of AI-generated videos they watch by using the content preference option in the app and choosing “AI-generated content”. Other topics that can already be controlled under the tool include news, clothing, aesthetics, and choreography.
AI Disclosure Rules
TikTok’s rules mandate creators to identify convincing artificially created content, and it forbids harmful fake videos of well-known individuals or crisis events. Any believable AI-generated clip that is without a tag can be deleted under its terms of service.
In addition, the app will now apply an artificially created watermark to content produced via its proprietary AI systems, or identified by an collaborative effort for identifying artificial media. This step is designed to deter users from seeking to evade the tagging system.
AI Literacy Programs
The company is additionally establishing a $2m awareness program for experts and institutions to produce learning resources about ethical AI use. This initiative will support educational bodies focused on teaching computer science.
Platform Protection
TikTok has defended its safety measures, amid controversy over proposals to lay off a large number of safety staff in Britain. The company is planning to reduce 439 jobs in its user protection department in its British office, with labor groups and digital protection specialists expressing worry that staff are being displaced by automated systems.
A senior executive stated that human moderation would remain essential, but AI can protect employees by removing the most graphic content ahead of it gets reviewed by staff. The platform reported a 76% decrease in explicit and harmful content reviewed by safety staff over the last 12 months due to intervention by its automated systems.
We believe it is crucial to combine humans and technology to keep the platform safe,” the executive stated. “We’ll have people as integral to the approach, but we additionally believe it’s very important to limit contact with dangerous material as quickly as possible, which is where a extensive automated help is making a difference operate efficiently.”
